Built for $1M–$5M home services operators

Stop flying blind on your marketing spend.

See which ads, calls, and campaigns actually book jobs — and what to do about the ones that don't. Sits next to ServiceTitan, Jobber, or Housecall Pro. Built by an operator, not a SaaS company.

Live in 48 hours Month-to-month No setup fees

How it works

The marketing brain your field service software is missing

Your CRM tracks jobs. We track the dollars that brought them in. Connect Google Ads, Meta, LSA, and your phone system — see cost-per-booked-job by channel every week.

app.servicescale.com/attribution
AttributionCallsLeadsJobsInvoicesReports

Ad Spend (MTD)

$8.4k-12%

Cost / Booked Job

$247-18%

Booked Jobs

34+23%

Revenue (MTD)

$84k+31%

Booked Jobs by Source

Google Ads
35
LSA
54
Meta
18
Referral
27

This Week

Missed call from Google Ads lead
2m ago
Job #1042 booked — $2,150 (LSA)
1h ago
New Meta lead — $4K HVAC install
3h ago
Invoice #389 paid — $875
5h ago
AI: kill 'furnace repair near me' — $0 booked
Today

The problem

You're spending thousands on ads you can't measure

Your CSR asks 'where did you hear about us?'

Half the answers are wrong. The other half are last-click. You're deciding next month's ad budget on data that's wrong 30–50% of the time.

A homeowner calls at 5:15pm. Nobody picks up.

They dial the next contractor on the list. No log, no alert, no second chance. That's $3K of HVAC work handed to your competition.

Google Ads says '32 conversions'

You don't know if any of them turned into a paying customer. Your CRM says you booked 48 jobs last month. Nobody can tell you which ads produced them.

What ServiceScale does

Close the loop from ad dollar to booked job

1

Connect your stack

Google Ads, Meta, LSA, your phone system, and the CRM you already run (ServiceTitan, Jobber, Housecall Pro). Live in 48 hours. No dev work on your end.

2

See what's actually working

Every call recorded and tagged to its source. Every booked job traced back to the ad that started it. Cost-per-booked-job by channel, updated daily.

3

Get the next move, not just numbers

Weekly recommendations: kill these 3 campaigns, scale these 2, call back these 5 leads your team fumbled. Operator decisions, not dashboards.

What you get

Not another CRM. The marketing layer on top of your stack.

HVAC, plumbing, electrical, roofing. If you're spending on ads and can't tell what's working, this is built for you.

Revenue Attribution

Every Google Ads click, LSA call, Meta lead, and referral tagged to the booked job — or the one that got away. Cost-per-booked-job and close rate by source, updated daily.

Call Intelligence

Every inbound call recorded, transcribed, and scored. Missed calls flagged the moment they happen. No more $3K jobs lost to voicemail at 5:15pm.

Kill / Scale / Test

Weekly AI recommendations based on your real data. Specific campaigns to kill, keywords to pause, budgets to shift. Not a chatbot bolted on — actual next moves.

Client pipeline, job tracking, and invoicing are built in too — but we don't lead with them. That's not why you'd buy this.

Founder-operated

Built while running a real service business

JP Solution Services — Atlanta, GA

Founder's own business. First live test ground.

43% more booked jobs

Same ad spend. 60 days.

“I was spending $8K/month on ads and couldn't tell you which campaign booked the jobs. So I built ServiceScale. We use it every day. Turns out our Meta leads were great — we were just taking 4 hours to call them back.”

— Joseph Park, Founder

See the numbers

Early access — 5 spots

Be the next name on this page.

I'll personally run your 90-day setup

I'm taking on 5 early-access customers. I'll connect your Google Ads, LSA, Meta, and call tracking myself — then report back what we learn every two weeks for 90 days. No setup fee, no extra cost. I need the real data, you need the attribution.

See if you qualify

Pricing

Pricing that makes sense for a $2M shop

Attribution, call tracking, and AI recommendations in every plan. No setup fees. No annual contracts. Month-to-month.

Starter

$297/mo

See where your leads actually come from.

  • Source-level lead tracking
  • Call recording (1 number pool)
  • Weekly source breakdown
  • Lead pipeline + job tracking
  • Up to 200 tracked calls/mo
Book a demo
Best fit for most

Growth

$597/mo

Full attribution + AI recommendations.

  • Everything in Starter
  • Cost-per-booked-job by channel
  • Weekly kill/scale/test report
  • Missed-call recall alerts
  • Up to 500 tracked calls/mo
  • Priority support
Book a demo

Scale

$997/mo

Multi-location. Multi-crew. One view.

  • Everything in Growth
  • Unlimited tracked calls
  • Multi-location attribution
  • Custom reports + API access
  • Dedicated account manager
Book a demo

See your own attribution in 20 minutes

Bring 30 days of ad spend. I'll walk you through what ServiceScale would show you — using your real numbers, not a canned demo.

Book a 20-min call